Customizing a BANS template can be quick and simple.  And, if you’re really daring, you can completely overhaul the entire layout.  This requires a bit of knowledge of CSS, and it doesn’t hurt to have a little knowledge of PHP programming, too.

But to just make some basic site changes that help to make your site stand apart from the rest of the crowd, there are a few quick things you can do:

1. Select one of the base templates.  Any template will do.  I usually select one that has the logo section centered on the screen, but you can choose any theme.

2. Create your own logo.  This is important because the basic template includes a blank gray logo with the name of your site in large text.  You want a good graphical logo.  But even if you’re not an artist, you can use the graphics software of your choice to create an image 968 pixels wide by 180 pixels high.  Even the Paint program that comes with Windows will allow you to create a jpeg image that will suffice.  I prefer PhotoShop, but I also use Paint Shop Pro and GIMP.  GIMP is open source, so it’s a good choice if you don’t want to shell out the cash for PhotoShop.

Now comes the fun part.  You get to create the logo.  And if you’re not an artist, you may want to get help with this part.  You want your design to look professional.

Once you have your logo image finished, save your file as logo.jpg.  You can easily upload the new logo to your website through the admin panel.  Click the “Template” button to go into the editor and click the “Upload Logo” link beside your selected template.  This will allow you to locate and upload the logo you saved.

3. Remove the title from the BANS template by clicking the header.php link beside your selected template. Don’t worry if you don’t know what you’re looking at.  You don’t have to for this. 

Just find the words <a href=”<?php print URL_PATH.”/”;?>”> <?php print SITENAME.”";?></a>.

Then delete that whole line.  Don’t worry, it won’t break anything.  That’s just code to print your site name and make it a clickable link.  Be sure to click the “Save” button at the bottom of the page to save your changes.

4. Now you can customize the template even more by changing the style sheet.  To do this, click the styles.css link beside your selected template.  This will open up the style sheet file for editing.  Then you’ll want to open Notepad, select all of the text in the style sheet editor and paste it into the Notepad window.  This will preserve the original style sheet in case you make a change that you’d like to reverse.

Changing Colors

Now look for lines that include the word “color.”  The number value beside the “color: ” tag is a hexadecimal value that indicates the RGB (red-green-blue) value to be used for a particular part of the website. 

You can use your graphics program to choose a color and get the RGB value.  This is the easiest way to get the number to use for a particular color.

The number is actually the combination of three values – one for red, one for green, and one for blue.  So, if you see a value like #000000, this is black.  The first two 0’s are the red value, the next two are the green value, and the final two are the blue value.  They’re all 0, which means red, green, and blue are all turned off.

But the numbers are hexadecimal (base 16), so they don’t range from 0-9 like you’re used to.  They range from 0-16.  And since we don’t have digits to represent value greater than 9, we use the first several letters of the alphabet instead.  So, A = 10, B = 11, C = 12, … F = 16.

Since all 0’s is black, it makes sense that white would be the exact opposite – all values turned on.  And since F = 16, the value for white is #FFFFFF.

If you want red, you can use #FF0000.  Green is #00FF00.  And blue is #0000FF.

You can vary the values of each to get different shades.  And combinations of red, green, and blue will give you just about any color you can imagine. 

Changing Borders and Fonts

You can also change the borders and fonts of any section of the site.  Just find the corresponding tag in the style sheet and change it to the value of your choice.  After making a change, click the “Save” button at the bottom of the page to save your change.  Then click the “View Store” link at the top of the page to see your latest changes.

Advanced Changes

You can make many more advanced design changes by altering the style sheet.  If you learn the rules of CSS, you can learn how to move parts of the design around to completely alter the site layout.  The sky’s the limit when it comes to the ways to customize a BANS template.  I’ve seen many unique designs that in no way resemble the original BANS templates.  Making these types of changes will help your niche store website stand apart from the crowd.

Okay, so maybe it’s a little late for making money by selling products for Halloween.  But now is the perfect time to ramp up for the big push toward Christmas.  If you have one or more established sites, you’re in great shape.  But there are things you can do even if you’re just getting started here at the end of October.

And of all the ways you could possibly make money online, I think the fastest and easiest way to go from zero to profitability as quickly as possible would be to start a niche store.  This is especially true throughout the holiday season.  I’ve operated several of them for well over a year, and they continue to provide a nice monthly income.  Although they’re fairly easy to set up for someone with a little computer knowledge, they can be tricky for newcomers. The niche store site provides some good reference material to help you get started, but feel free to ask me a question if you get stuck.

I’ve learned some interesting ways to create sites that attract visitors and keep them coming back.  And I continually look for ways to add value to my sites beyond just the products that are available to purchase.  This is very important because anyone can set up these niche stores and compete with you.  You have to find a way to stand out from the crowd.  And you have to know how to get the visitors to your store in the first place.

That’s why from now until the end of the year, I’m going to be offering lots of tips and tricks for getting the most from your online niche store. There are several store scripts out there, so you don’t necessarily have to go with the one I recommend.  In fact, I’ll cover a couple of the others as well.  But I happen to have my preference simply because I think it’s the easiest to set up and maintain.

Go ahead and subscribe to my online niche store blog to be sure to get every tip as I post them.  It’s time for the holidays, and you’ll want to be ready for making some good holiday cash.

Here are a couple of earlier posts that may be helpful as you begin to build your new store:

Choosing a good web host 

Getting content for your niche store

Reasons for starting an online business

Finding good niche keywords

Getting traffic to your online store

“The sky’s falling…” 

That’s seems to be all we hear and see these days. 

The stock market’s down, age-old banks and insurance companies are dropping like flies, our retirement accounts are being decimated, we’re piling up so much debt that our grandchildrens’ grandchildren will still be paying it back, and on and on…

But did you know that many millionaires were made during the Great Depression of the early 30’s?  Most of these were the result of having plenty of liquid cash to invest in undervalued assets.  That’s the absolute best way to profit from hard times.  When times are tough, cash is king.  Because so many are already deep in debt or simply can’t borrow enough to keep afloat, those with cash to spend will find real bargains.

But what if you fall somewhere on the other side?  What if you’re in debt, barely paying the bills each month, or out of work?  How can you possibly find a silver lining to the dark cloud of the current economic environment?

What I would suggest is that you first stop thinking of the current situation as “bad” or “hopeless.”  I’ve heard these terms used a lot lately by friends and family, and thinking like this will only make things worse. 

Instead, try to think like an entrepreneur…

People still have money, and they’re still spending it.  I promise you this will not change.  Even if we were to enter a period far worse than the Great Depression (and this isn’t likely), people would still be spending money.  Granted, the items they buy might change, but the money will be flowing somewhere.  So you really just have to keep an eye on where the money is going and try to get in on the action.

One thing to watch for is mass panic. 

Gas stations are running out of fuel because of panic, banks have lost a lot of capital due to panic, retirement accounts are being depleted because of panic, and the list goes on.  The global economic system is based, in large part, on the perception of the masses.  When everyone feels good about things, they invest and spend.  When they don’t feel so good, they save and pay down debts.  And when they get really scared, they cash out their retirement accounts and stuff cash under their mattresses.  They’ll even start to sell off assets just to have cash on hand.

The media plays a huge role in this these days.  So watch the news.  When the news reporter says that it’s time to panic, get ready to buy assets at rock-bottom prices.  And when the President says this himself, you can bet that the wealthy are laughing all the way to the bank.

Just as businesses everywhere are “going green” to make a buck off of the new environmental movement, you can profit from the panic that results during tough economic conditions.  You can make money just by offering encouragement to those going through difficulties.  They’ll pay you to offer them hope in their darkest hour.  You can make even more by lighting a fire under them and pointing them toward the exit.  Show people how to make extra money in these “tough times” and they’ll invest in what you have to offer.

And here are a few ideas for you to profit online:

Offer free advice on weathering the tough economy. 

Provide tools for calculating debt repayment. 

Include links to affiliate programs geared to debt reduction. 

Include articles on investing in gold and other precious metals and place Google ads on the page for a little extra income.

Include articles on positive thinking, and run ads.  Or give away an encouraging ebook in exchange for an email address.  Then follow up with more encouragement with an occassional promotion for a niche-appropriate product or service.

There are many, many ways to profit even in the worst of times.  As long as you keep your head – even if you’re struggling financially yourself, you can make it through.  And with the right approach, you will actually end up in a better position on the other side as a result.