Finding good keywords for your website content is only the beginning.  Without a good strategy in place for getting traffic to your new site, it will simply sit there like an island in the middle of the ocean.  No one will have a clue that you’ve just published a great site full of wonderful articles just waiting to be explored.  So, let’s take a look at a few ways to get visitors to your new site.  I will go into this in more detail in future posts, but here are a few quick ways to get your site visited.

1. Create a blog and use a tool like Feedburner to help you promote it and publish it in a format readable by most RSS readers.  Search engines love fresh content, and blogs are great sources of fresh content.  You can get your site noticed much more quickly with a blog.  If you use the low-competition keyword strategy I outlined in the last post, you’ll already have content full of good keywords.  Getting the search engines to index the content will likely get you a top position for one or more of your selected terms relatively quickly.

2. Post comments on blogs, in forums, and on social media sites.  Include a link back to your site or blog, and the search engines will likely find you.  But be intelligent about this.  Don’t just spam the sites of others for your own benefit.  If you provide value, you’ll reap the benefits.  If you spam, you may get a short-term reward, but you’ll have a hollow victory at best.  And as search engines become ever more sophisticated, you could eventually find your sites removed from their listings.

3. Write a few articles related to the content on your site and include a link back to your site in your author bio.  I’ve used this technique successfully on numerous occasions.  In fact, I like to use this strategy to send traffic to landing pages where I promote various affiliate products. (We’ll talk more about promoting products and services as an affiliate in future posts.)  Submit your articles to sites like EzineArticles.com or GoArticles.com.  When the articles are published, your link must be included.  This not only provides you with publicity, it also provides links back to your website all across the web.

4. Create a video and post it on YouTube.  Include your site URL as a caption at the end of the video.  Some of your viewers will look you up. 

5. Create a Squidoo Lens at Squidoo.com related to your topic.  Provide good, relevant content and include a link back to your site within a list of links to various other related websites.

6. To get traffic flowing to your site quickly and easily, set up a Google AdWords account and pay to have your advertisements displayed in search engine results or on other websites related to the content of your site.  Using AdWords effectively is a topic for another day, but take a look at the program.  If all of your other efforts fail to live up to your expectations, spending a few dollars can get traffic flowing to your new site.

We’ll look at other great ways to get traffic and effective use of AdWords and other PPC systems in a future post.