Online video is nothing new.  But not everyone knows how to effectively use video. 

• You can use video to get more traffic to your sites – Post humorous or entertaining videos on YouTube and display your site link.  The viral effect of a good video can launch your site’s traffic.’
• Create free video content for your website and incorporate some good keyword-rich article content on the same site.  Search engines will index your videos to improve your ranking.
• Turn your old articles and ebooks into videos and sell them on your site.  You can set up a membership site and provide new videos each month for a monthly subscription fee.  Use a membership script like AMember or DLGuard to protect your video downloads.
• Use videos to promote your own products or promote others’ products as an affiliate.  Provide some useful bit of content in your intro video, and give the link to your product at the end – or better yet, redirect to the product automatically at the end of the video.
• Use videos to encourage visitors to sign up to your mailiing list.  Fewer people want to give away their email addresses due to spam, so a creative and useful video can help to persuade them to trust you.
• Link to your videos and sites with video content from twitter.  But be sure the content you provide is actually useful.  if it’s obvious that you’re simply promoting a product for quick profits, you may just lose some followers.

There are numerous ways to use video content.  And if you’re not comfortable in front of the camera, you can create a PowerPoint presentation or a screen-capture tutorial video with Camtasia.  If you’re the creative type, you may also enjoy creating your own cartoons with a tool like Toon Boom Studio.  With the right approach, you could become the next YouTube celebrity and have all the traffic you can stand.

Examples:

• If you relied on Google AdSense income prior to 2006, you probably saw it all but dry up a couple of years ago due to changes in terms.
• If you rely on PPC advertising for most of your traffic, a change in Google’s terms can drive your costs beyond your break-even point.  This happened to a lot of site owners in the past year.
• If you rely on affiliate income from a single vendor, that vendor can change any of their affiliate terms and send you down the tubes in a split second.
• If you rely on income from the sale of a product or service, a bigger competitor with deeper pockets can enter your space and drive you out of business.

Any number of things can change to leave you scrambling to keep the lights on while you figure out which way to go.  The only surefire way to keep this from happening to you is to have income coming from several channels.  Get your traffic from organic and paid search as well as offline methods.  Set up affiliate programs to let others help you sell your own products, and promote products offered by multiple vendors.  Offer your services to other business owners for a premium and use that as an upsell behind your other product offerings.

You have to prepare before the storm hits so that you’re ready to go if or when it ever happens.  And if it never happens, at least you’ll be enjoying the benefits of multiple streams of income.  This doesn’t mean to jump around between opportunities.  You’ll only lose focus that way and never get anything accomplished.  But once you have one or more income streams running smoothly, you owe it to yourself to work on setting up 2-3 different cash-generating methods.

And of all the ways you could possibly make money online, I think the fastest and easiest way to go from zero to profitability as quickly as possible would be to start a niche store.  This is especially true throughout the holiday season.  I’ve operated several of them for well over a year, and they continue to provide a nice monthly income.  Although they’re fairly easy to set up for someone with a little computer knowledge, they can be tricky for newcomers. The niche store site provides some good reference material to help you get started, but feel free to ask me a question if you get stuck.

I’ve learned some interesting ways to create sites that attract visitors and keep them coming back.  And I continually look for ways to add value to my sites beyond just the products that are available to purchase.  This is very important because anyone can set up these niche stores and compete with you.  You have to find a way to stand out from the crowd.  And you have to know how to get the visitors to your store in the first place.

That’s why from now until the end of the year, I’m going to be offering lots of tips and tricks for getting the most from your online niche store. There are several store scripts out there, so you don’t necessarily have to go with the one I recommend.  In fact, I’ll cover a couple of the others as well.  But I happen to have my preference simply because I think it’s the easiest to set up and maintain.

Go ahead and subscribe to my online niche store blog to be sure to get every tip as I post them.  It’s time for the holidays, and you’ll want to be ready for making some good holiday cash.

Here are a couple of earlier posts that may be helpful as you begin to build your new store:

Choosing a good web host 

Getting content for your niche store

Reasons for starting an online business

Finding good niche keywords

Getting traffic to your online store

That’s seems to be all we hear and see these days. 

The stock market’s down, age-old banks and insurance companies are dropping like flies, our retirement accounts are being decimated, we’re piling up so much debt that our grandchildrens’ grandchildren will still be paying it back, and on and on…

But did you know that many millionaires were made during the Great Depression of the early 30’s?  Most of these were the result of having plenty of liquid cash to invest in undervalued assets.  That’s the absolute best way to profit from hard times.  When times are tough, cash is king.  Because so many are already deep in debt or simply can’t borrow enough to keep afloat, those with cash to spend will find real bargains.

But what if you fall somewhere on the other side?  What if you’re in debt, barely paying the bills each month, or out of work?  How can you possibly find a silver lining to the dark cloud of the current economic environment?

What I would suggest is that you first stop thinking of the current situation as “bad” or “hopeless.”  I’ve heard these terms used a lot lately by friends and family, and thinking like this will only make things worse. 

Instead, try to think like an entrepreneur…

People still have money, and they’re still spending it.  I promise you this will not change.  Even if we were to enter a period far worse than the Great Depression (and this isn’t likely), people would still be spending money.  Granted, the items they buy might change, but the money will be flowing somewhere.  So you really just have to keep an eye on where the money is going and try to get in on the action.

One thing to watch for is mass panic. 

Gas stations are running out of fuel because of panic, banks have lost a lot of capital due to panic, retirement accounts are being depleted because of panic, and the list goes on.  The global economic system is based, in large part, on the perception of the masses.  When everyone feels good about things, they invest and spend.  When they don’t feel so good, they save and pay down debts.  And when they get really scared, they cash out their retirement accounts and stuff cash under their mattresses.  They’ll even start to sell off assets just to have cash on hand.

The media plays a huge role in this these days.  So watch the news.  When the news reporter says that it’s time to panic, get ready to buy assets at rock-bottom prices.  And when the President says this himself, you can bet that the wealthy are laughing all the way to the bank.

Just as businesses everywhere are “going green” to make a buck off of the new environmental movement, you can profit from the panic that results during tough economic conditions.  You can make money just by offering encouragement to those going through difficulties.  They’ll pay you to offer them hope in their darkest hour.  You can make even more by lighting a fire under them and pointing them toward the exit.  Show people how to make extra money in these “tough times” and they’ll invest in what you have to offer.

And here are a few ideas for you to profit online:

Offer free advice on weathering the tough economy. 

Provide tools for calculating debt repayment. 

Include links to affiliate programs geared to debt reduction. 

Include articles on investing in gold and other precious metals and place Google ads on the page for a little extra income.

Include articles on positive thinking, and run ads.  Or give away an encouraging ebook in exchange for an email address.  Then follow up with more encouragement with an occassional promotion for a niche-appropriate product or service.

There are many, many ways to profit even in the worst of times.  As long as you keep your head – even if you’re struggling financially yourself, you can make it through.  And with the right approach, you will actually end up in a better position on the other side as a result.

Although I do use tried and true SEO strategies to get organic traffic, I’ve found that PPC traffic converts better for some reason.  I can spend weeks optimizing my sites to get them ranked for some decent-performing keywords, only to find that the majority of visitors coming from the search engines are just browsers.  I can send a fraction of the traffic to my sites using AdWords ads to get the same results.  It takes far less time and effort, and it allows me to focus more on building better content.

Anyway, I recently began optimizing one of my campaigns based on some knowledge I gained from a new StomperNet video on PPC ads.  I was able to improve my click-through rates dramatically using their strategies, and I was excited about the results.  But the excitement was a bit short-lived.

You see, I have my Analytics account tied to my AdWords campaigns.  I like to be able to track the performance of my campaigns down to the specific ads and keywords I’m using.  Using the StomperNet ideas, I was able to add a new ad that got a whopping 60% click-through rate. 

After seeing the results, I moved on to take care of other business.  I came back later to find that Google had doubled the minimum cost per click on my account and set my account to inactive until I raised my bids.  I was alarmed, and I waded through my campaign settings looking for an answer.  But the answer was only to be found in my Analytics account…

After clicking over to Analytics, I went to my AdWords campaign and clicked down to what I thought was my best performing ad.  Sure enough, the bounce rate for that ad was over 50%.  So, although the ad attracted lots of clicks and had relevant keywords for my site content, it wasn’t attracting customers - only curious clickers.  So, Google had done me a big favor by increasing my minimum cost per click.  They were actually saving me a lot of money.

After removing the offending ad, I soon saw my cost drop back to previous levels and all was well again.  I’ll continue to create new ads and research new keywords, but I’ll be sure to keep a close eye on the results in my Analytics account.  Some may call it the Google-slap, but I now prefer to think of it as a way to quickly learn how to improve the results of your PPC campaigns.

Plus, this is also great news for anyone selling on eBay.  With an army of affiliate marketers working day and night to promote your products, you’ll likely sell more with less effort.  If you haven’t heard, the number of web publishers promoting products on eBay is growing like wildfire.  That’s because eBay pays a percentage of their take on each transaction that is referred to their site via a third party publisher’s site.  And, what’s even better is that, as an affiliate publisher, you can promote products all around the globe through eBay’s partner sites in countries all around the world.

I’ve been making money as an eBay affiliate since last summer, and my income has grown steadily as a result.  I’ve enjoyed working with Commission Junction, and I plan to continue working with them to promote their expanding list of products.  I’m equally excited about the new eBay-managed affiliate program.  I’ve checked it out, and it looks very promising.  As I transition my sites to the new system, I’ll report my results.  You can see an example of one of their new affiliate web widgets in the sidebar to the right.  There are several different types of widgets available, and many more are on the way.

In the meantime, be sure to give the new eBay Partner Network a look.  It might just be the ticket to your online success.  And be sure to subscribe to the Profit with Your DotCom feed to stay on top of new and exciting ways to grow your new online business.

The change that is on the way is due to a completely new form of search engine.  SearchMe.com, which is currently in beta testing and open for a small number of testers (so hurry to get your spot now), is set to majorly impace the way searches are performed.  The new search engine is graphical, and the interface is much like the enhanced Windows Vista interface.  You type a search term, and an array of website images are rolled across the screen as you choose the site to visit.  You can scroll forward and back until a particular site catches your eye.  Then you can click the site to load it.

So, keep working away with the keyword research.  Keep on adding new, keyword-rich content.  But be sure to enlist the help of a good graphic designer to make your site stand out from the crowd.  It may not be tomorrow, but it’s inevitable that some new form of visual search tool such as SearchMe.com will gain momentum.

1. Create a blog and use a tool like Feedburner to help you promote it and publish it in a format readable by most RSS readers.  Search engines love fresh content, and blogs are great sources of fresh content.  You can get your site noticed much more quickly with a blog.  If you use the low-competition keyword strategy I outlined in the last post, you’ll already have content full of good keywords.  Getting the search engines to index the content will likely get you a top position for one or more of your selected terms relatively quickly.

2. Post comments on blogs, in forums, and on social media sites.  Include a link back to your site or blog, and the search engines will likely find you.  But be intelligent about this.  Don’t just spam the sites of others for your own benefit.  If you provide value, you’ll reap the benefits.  If you spam, you may get a short-term reward, but you’ll have a hollow victory at best.  And as search engines become ever more sophisticated, you could eventually find your sites removed from their listings.

3. Write a few articles related to the content on your site and include a link back to your site in your author bio.  I’ve used this technique successfully on numerous occasions.  In fact, I like to use this strategy to send traffic to landing pages where I promote various affiliate products. (We’ll talk more about promoting products and services as an affiliate in future posts.)  Submit your articles to sites like EzineArticles.com or GoArticles.com.  When the articles are published, your link must be included.  This not only provides you with publicity, it also provides links back to your website all across the web.

4. Create a video and post it on YouTube.  Include your site URL as a caption at the end of the video.  Some of your viewers will look you up. 

5. Create a Squidoo Lens at Squidoo.com related to your topic.  Provide good, relevant content and include a link back to your site within a list of links to various other related websites.

6. To get traffic flowing to your site quickly and easily, set up a Google AdWords account and pay to have your advertisements displayed in search engine results or on other websites related to the content of your site.  Using AdWords effectively is a topic for another day, but take a look at the program.  If all of your other efforts fail to live up to your expectations, spending a few dollars can get traffic flowing to your new site.

We’ll look at other great ways to get traffic and effective use of AdWords and other PPC systems in a future post.

1. You must know if the niche you want to target actually has a market.  You wouldn’t want to try to sell products in a niche where there was little or no interest.  Remember the online grocery store delivery sites?  It may have been a great idea, but no one was interested. Creating new markets requires time and money.  Unless you have large amounts of both to spare, you should target existing markets.

2. You need to know what customers in your selected niche are searching for.  You may think they’re looking for product A when they’re really looking for products X, Y, and Z.  Or they may really want more information on a specific topic.  If you provide the information, they just might pay your site a visit and make a purchase.

3. You need to know how much competition you will be facing.  You can almost always find something within any given niche with little or no competition.  But if you don’t do the research to find these hidden gold mines, you could very well be competing with some large established online businesses.  I’m not saying you couldn’t compete with the big boys, but if you’re just starting out, it would be much easier to build a following around a specific element of a niche and expand from there.

So, how can you do the necessary keyword research to successfully compete online?  There are dozens of free keyword tools, and there are dozens of sites that provide historical search information.  But, if you’re really serious, you’ll want to buy a subscription to WordTracker.  WordTracker is probably the best keyword research tool available.  The free version of WordTracker is very basic, but it’s a great place to get started.  The paid version offers far more information, so you may eventually want to give it a try.

Okay, so now that you know where to find a few good keyword resources, let’s talk about how to use them.  First of all, you’ll want to begin with some keywords that you have in mind for searching within your niche.  For example, if you’re wanting to create a website about antique tractors, you would begin with the keyword phrase “antique tractors.”  From there, WordTracker will return a list of related terms that your potential visitors might use to find your site.  Along with the words, you’ll get the number of searches made by visitors for each keyword and the projected number of searches for those words over the next 24 hours.  Drilling down, you’ll get information for each of the major search engines, such as the number of competiting web pages for any given keyword.  You’ll also get the KEI (keyword effectiveness index) number, which compares the count of searches for a keyword with the number of competing web pages.  This number helps identify words that you could target with the best chance of getting a top spot in the search engines.

To summarize, don’t fly blind when it comes to creating content for your website.  First, find out what your potential visitors are looking for.  Then find out how much competition you’ll have for your selected keywords.  And finally, create content for publishing on your site that incorporates those keywords that will provide the best chance for getting located by potential visitors.  In an upcoming post, we’ll look at this in more detail.  Plus, we’ll look at some interesting ways to use what you learn from your keyword research to really boost traffic to your sites.

But, on the other hand, entrepreneurship is becoming a more viable career choice.  I read somewhere that college graduates are choosing to go into business for themselves at an increasing rate.  It seems that stories about teens starting and growing a profitable online business are becoming the norm.  Of course, from their perspective, it’s all just fun and games.  When Mom’s paying your way, it’s easy to invest your time in a questionable endeavor that may never pay off.  But what if you’re Mom?  Would it be possible for you to make money online without risking everything in the process?

The answer is most definitely, “Yes.”  And in the next few days, I’ll be releasing a series of videos that go into detail to show you exactly how you could easily make enough extra money online each and every month to cover two car payments or the mortgage.  And if you’ll just keep applying these principles, who knows where you might end up? 

Try to avoid the doom and gloom stories.  They do nothing but sap your strength and prevent you from taking the action that will lead to positive results.  There’s a whole new game in the works.  The rules might be a little different, and the challenge might take us out of our comfort zones, but the excitement is unmatched.  It will take us back to where we need to be – back in the driver’s seat of our lives.

Stay tuned – much more to come…